About our service

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Not everything that counts can be counted.

Not everything that can be counted counts.

Yes, we’re independent financial advisers, but we’re also so much more than that. We’re here as your trusted partner to provide a genuinely meaningful service at great value, that helps you to focus on the things that are important to you. 

Money is undoubtedly a complex, emotive and important subject, but it should facilitate our life rather than drive it. That’s why we have spent years studying both Financial Planning and Life Planning, so we can put you in the reassuring position of knowing you’re making the most of your time and your money. We are one of a very small, but thankfully growing, number of advice firms who are qualified in this way –  focused on you as a person rather than just your money as numbers. 

Once we have a clear picture of what’s important to you; the things you may like to do more or less of and the way you like to spend your time, we use sophisticated planning tools to put your financial resources into context alongside the life you’d like to lead, so you can clearly see how the future could look and what to do for the best. We have the specialist knowledge required in a range of complex areas such as tax efficient retirement planning, pension sharing on divorce, redundancy packages, the lifetime and annual allowances, but we simply deal with these for you as a matter of course, so we can put the time we spend with you to best use in helping you answer big questions like “do we really have enough?”, “when could I stop working?”, “am I doing the right thing?”, “how much could we give to others?”, “what would happen if I make this change?”, “how many adventures can we really afford to go on?”. 

Our work together makes the difference between thinking you’ll probably be OK and knowing it for certain. That’s the kind of financial security that brings the benefits of freedom and choice into all areas of your life – enhancing your family time, your health, travel and overall well-being. Our clients tell us they feel “liberated!” and “reassured”, with “a new confidence in the years ahead”. 

Throughout our work we are aware that it’s an honour and privilege to be entrusted with people’s financial planning. We never take that for granted and will remain on hand to provide the best possible service, the sort of service we want for ourselves and our loved ones. 

Who do you work with?

Given our specialist skills and qualifications, our advice is of particular benefit to those considering or going through a life change, such as redundancy, bereavement, retirement or divorce. 

We’re experienced in helping people come through a variety of life changes and challenges and can help you ensure that the financial aspects are structured in the most efficient way, whilst also understanding the very real and often raw emotional side. We’re then well placed to provide ongoing support beyond this for clients past, present and future. 

It can quite often be the case that what looks like a good idea on paper isn’t right for you as an individual, so we will listen to how you feel about the situation and help you explore your options freely. We’ll then help you to visualise the future using our forecasting software, so you can really understand what is possible and be reassured about your future. We put complex matters around tax planning, pension sharing, drawdown and investment risk into the understandable context of your life. 

We also often work with people who have previously been reluctant to take advice and have been managing their own affairs, but have come to a point where they need specialist help or simply relish the thought of finding someone they really trust so they can invest their time into something they find more enjoyable than their investments. 

Most of our clients live in the surrounding towns across West Yorkshire, such as: Pudsey, Calverley, Horsforth, Saltaire, Baildon and Ilkley, but people are very often happy to travel to see us from further afield to benefit from our different approach and level of service, so do contact us to find out how we may be able to help you. 

What is life planning?

Life planning focuses on the human side of financial planning. After all, money is only a facilitator to help us enjoy the time we have. In life planning we help you to discover and articulate your deepest and most profound goals through a process of structured and non-judgemental inquiry. Then, using a mix of professional and interpersonal skills, we inspire you to pursue your aspirations, discuss and resolve obstacles, create a concrete financial plan, and provide ongoing guidance as you accomplish everything you hoped for.

It may sound obvious that you should plan what you want to do with your life before you plan what to do with your money, but too often those in financial services are focused solely on the money, ignoring its fundamental purpose. 

Clients have told us they simply enjoy the opportunity to stop and think about themselves for a while, to consider their values and whether their time is being spent in alignment with them, and to take action where it isn’t. When your money is aligned with your life and values it gives greater meaning to your financial decisions and helps you to stay calm in times of adversity. To find out more about this important aspect of our service that further sets us apart from other firms, visit the Kinder Institute website, where you can find out about the in-depth training Sophie completed to be awarded the Registered Life Planner title and learn more about the benefits for you as a client. There are very few advisers in the UK who are technically competent enough to hold the Chartered Financial Planner title whilst also being well versed in the meaningful human and emotional aspects as a Registered Life Planner, so you know you are in good hands. 

What are your fees?

The very Yorkshire question.

It is difficult to cover fees properly on a website, as everyone’s situation is different (and if we’ve worked with you before, you’ll skip a lot of this) but to give you an idea of what to expect we’ve tried to summarise below. Importantly, we offer you a no cost and no obligation first meeting, to give you chance to suss us out face to face. After we’ve met, we’ll be in a better position to give you a personal quote, so you know exactly what you will pay when and what for, then you can put the value into perspective. Any of our fees can typically be paid from your existing pensions/investments or directly, whichever you prefer.

We charge fixed transparent fees for our initial planning, research and implementation work. This is different to a lot of advisers, who still charge based on a percentage of your assets. Everyone is free to run their business as they see fit of course, but we believe that charging initial fees on a percentage basis can create a conflict of interest and focuses too much on a new end product (that may not be required) rather than the valuable advice on what to do for the best. It’s important to us that you get value for money and that you are happy to pay our fees because we’ve done a good job in delivering financial security and peace of mind, not because we’ve just moved your money around.

To go through our financial planning journey (“much more interesting, enlightening and enjoyable than I would have thought possible”, we’re told) we charge a flat fee of £1,800. This thorough and meaningful exercise will plot your desired life alongside all the resources you have available to support it and we’ll be able to advise exactly what you need to do and why to make it work. This fee is the same whether you have £200,000 or £2,000,000.

If we can see from your plan that you need to set up or change a financial product, we charge separate fixed fees (again, not a percentage) to implement our recommendations for you. These fixed costs are typically a few hundred pounds, depending on what you need and how many policies are involved. This is all broken down in our Terms of Business, which would be given to you when we meet, but for example, if we recommended a new pension strategy this would cost £400 to implement. Or, if you needed a new investment portfolio and wished to transfer an existing one to our management, this would cost £500. Again, this is regardless of the values and we would always make the costs, benefits and rationale very clear to you before you decide to proceed with any recommendation. If you compare these fees to the 1-3% initial fees advisers typically charge, you will see how we quickly become much fairer value. Our fee structure is designed to be good value for everyone but, due to the fixed cost nature, it is particularly attractive for those with higher value assets and as such we have naturally developed expertise in more complex planning areas. 

If we can see you need specialist advice, on something like annual or lifetime allowance pension planning, we would quote a fixed fee for you as part of the planning process. 

If you would like our ongoing support to ensure your plan becomes your reality, we charge a set annual fee that has a link to the value of the assets that are part of your plan. This is tiered at 1% on the first £300,000, 0.5% on the next £500,000, then 0.25% on assets over £800,000. Our ongoing support service is based on your overall financial life plan and well-being, ie. it’s not just about “managing a pension”.

Aside from our advice fees, when you have pensions or investments there are typically product/provider related fees you would pay too. We are mindful of these, as every pound you pay to invest comes from your return. We rarely use companies who have an initial charge and our investment philosophy is based around a low-cost asset allocation model. When we make any recommendation we will break down all costs for you so you know exactly who you are paying and what for.   

This video from the CII illustrates the benefits and importance of working with a Chartered Financial Planner, the 'gold standard' qualification for advisers. 


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0113 257 8284




Longwood Hall, Bradford Rd, Pudsey, LS28 6DA



Cleverly Planned Ltd is registered in England & Wales. Registered number: 11930628. Registered office: Longwood Hall, Bradford Road, Pudsey, Leeds, LS28 6DA. Cleverly Planned Ltd is an appointed representative of Sense Network Ltd which is authorised and regulated by the Financial Conduct Authority. Cleverly Planned Ltd is entered on the Financial Services Register here under reference 842889.

Cleverly Planned Ltd, independent financial advisers helping those in Leeds, West Yorkshire and the surrounding areas put pensions and investments into real-life context. The information contained within this website is subject to UK regulatory regime and is therefore restricted to consumers based in the UK.

The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services business aren’t able to resolve themselves. To contact the Financial Ombudsman Service, please visit www.financial-ombudsman.org.uk.